The Ones Who Came Before 9 Year Anniversary Round-up
Here is a behind-the-scenes account of the different phases of content the team here at ACFirstCiv // Isu_Network released throughout the #9YearsWithTheCreed campaign, as detailed by TOWCB Community Admin Colum Blackett // Col_96
It has been my absolute pleasure to work alongside The Ones Who Came Before team over the past month on the #9YearsWithTheCreed anniversary campaign. Each day, myself and the team released varied content that honoured the 9 year milestone and the legacy we have created.
For the initial preparations, I wanted to make an immediate impact in the community by redesigning our iconic logo. I reached out to graphic designer Thea Marie Rivedal and she delivered five incredible variations of the iconic TOWCB logo. I selected the burnt orange/ black version for our socials as I felt it was the closest to the official AC Mirage logo, and the black outline made it pop. Taking inspiration from Arabic calligraphy, the new design signals a change in mentality for our group, as our content now focuses heavily on the upcoming release as we approach the end of the marketing campaign.
Bunny is a seasoned social media manager who will be leading our Assassin's Creed Mirage content as we approach the release date, whilst Brandon is a Twitch streamer who has currently been playing the earlier AC games. Both provide different forms of content for our community, which will help us grow as we aim to cover all things relating to the franchise.
The next day, I invited members of our team to share their own community stories, and their reasons for joining the team and what they have achieved so far. It was inspiring to hear about the impact I have personally had upon content creators, who often feel that their work goes unnoticed. Thanks to the program, they are now able to share their work with a larger audience and feel a part of a global network of fans.
Team member FrameHoldPhotography created a series of GIFS that flip between Assassin's Creed Mirage and promotional images for previous games, showing how the new game is heavily taking inspiration from the past. It was great to visually see that Basim's stance and appearance as an Assassin is a homage to Altair and the original game.
One of my personal outcomes for the campaign was to give back to the community, so I reached out to the Assassin's Creed Community Team who have always been incredibly supportive of our content. After speaking with Community Developer Clément Dagonneau, the team kindly provided codes for Assassin's Creed Dawn of Ragnarok and Assassin's Creed Valhalla Ultimate Edition, a very generous display of support.
Fellow team member Michael Smith reached out to Aconyte publishing, who were equally as supportive, providing codes for the Assassin's Creed: The Golden City E-book by Jaleigh Johnson.
Finally, after launching the giveaways on our socials, we experienced a huge surge in followers, surpassing 30,000 on Twitter! I once again reached out to graphic designer Thea Marie Rivedal to mark the milestone.
Huge thank you to everyone involved.
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