Assassins in Need Community Fundraiser:
Behind the Scenes
We would like to say a huge thank you to everyone who has donated to the 2021 Assassin's Creed Community Fundraiser, supporting the World Federation for Mental Health.
In this article we will be giving you, our donors & supporters, an inside look into how we organised the fundraiser, and the steps we took to make it a reality.
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Every project starts with a good idea and some notes, and the 2021 community fundraiser was no different.
Ashlea (our Charity Project Coordinator) & I wanted to repeat the success of the 2020 community fundraiser, which raised £550 for The Italian Red Cross during the first wave of the Covid-19 Pandemic. We set that number as our target, but wanted to support a different cause this year.
In March, community member Gargudon (Gustav) from The Memory Corridor podcast launched 'Forgotten Youth', a new initiative that shines a light on the collective trauma young people face due to worldwide lockdowns. The project examines the worldwide consequences of the pandemic, and acts as a beacon of hope for many people who have been mentally affected by the lockdowns, by gathering and sharing stories. Our selection was reaffirmed when we heard about a close friend within the AC Community who was dealing with a very difficult home-life situation that affected his mental health.
This was our inspiration. We really wanted to support Gustav in his efforts to raise awareness about mental health related issues. After a few calls, we realised that Forgotten Youth and the 2021 Community Fundraiser could work simultaneously, both supporting a Mental Health cause through fundraising and raising awareness. Gustav was then officially brought onto the project, becoming the first partner to join the team!
Next, we set about creating a logo. This process was probably the hardest. We contacted our partners for ideas, and got some phenomenal responses. Two recurring themes were human brains and a 'Da Vinci' style.
The AC Wiki Team kindly sketched out their initial idea, and we went from there!
Riyad J was our logo designer, building upon the assets created by designer Gabb_vph. He took everyone's ideas and combined them, creating something unique and memorable! After a few tweaks regarding the insignia, suggested by Ashlea, and my addition of hidden blades, he pieced all the ideas together, and we loved it instantly!
Immediately, we all knew that this logo now represented the fundraising cause, and was ready to make an impact!
Finally, we updated the Ubisoft UK team, who were incredibly supportive throughout the campaign. Along with social media support, they provided our fundraising team with Assassin's Creed Valhalla Season Pass codes, which our streamers could giveaway!
They also detailed a few surprises that have yet to be revealed, so stay tuned for that!
July 1st saw us officially launch the 2021 fundraising campaign, in collaboration with many different content creators, and it immediately raised funds for the WFMH, making it our most successful campaign yet!
Once again, we would like to thank all of our donors for supporting the campaign, and to all our partners who made it a reality!
Edited by Ashlea Buckley
The next stage was planning. We had to find a way to build momentum for the fundraiser, and find creative ways to make it a success. Earlier this year, The AC Sisterhood Movement raised a staggering amount of money for The Breast Cancer Research Foundation, and this made us realise what we can all achieve by working together with multiple partners. We began reaching out to the many corners of the Assassin's Creed community, looking for influential content creators we believed could help us with the project.
During the recruiting process, several names for the project were drafted, but we decided to stick with something simple. 'Assassins in Need', we felt, was short enough to get the message across, and also parallel the franchise title.
Our good friend Arshak from AC Landmarks had some great ideas about incorporating informative mental health threads into the campaign, and we really wanted to make this happen to spread awareness. He began work on the threads, and we decided to share them on our social media platforms once fundraising milestones were achieved.
After recruiting over 20 different content creators, we created a huge list of team tasks. Everyone needed a role, so we broke the tasks down into two sections. The 'Thank You' pack, and the 'Incentive Timeline. The fundraising partners all worked on their corners of the campaign, from creating graphics, to reaching out to agents for voice actor support. A huge scope of activities were coordinated, all of which you can find via the #AssassinsInNeed hashtag on Twitter.